How will you produce it?

Who will write it?

The most effective combination is often to have both a writer and an editor who have a sound understanding of the issue and the audience's needs. This is not to say that both have to be an expert in the issue. Indeed, neither has to be, as long as they work in collaboration with one (this might be somebody who advises on content, a panel who comment on drafts, and/or a peer reviewer who ensures accuracy).

Everyone needs to be clear on exactly what their role is.

Give everyone involved a brief explaining their role, what you expect from them, and what you don't need from them. For example, ask the peer reviewer to comment on the accuracy of a draft. Make it clear that you don't need them to comment on the structure or punctuation.

Don't expect everyone to agree. This is important because there are often tensions between the different roles.

Tensions between the different roles...

One person needs to have the final say when disagreements arise.

A little compromise might lead to a better product, but too much of it and you could end up meeting nobody's needs. For guidance on how to decide what should and should not be included see 'What will you include?'.

If you are having problems, get a second opinion.

Ask advisers who help clients deal with the problem, or pilot the information with your users. (See 'How will you ensure it meets the needs of your audience?')