What format should you use?

Most organisations tend to produce information using the same delivery mechanism and format each time. And of course, we are usually constrained by budget, available technology and staff expertise. But the needs and preferences of the audience should, as far as possible, be the main factor in deciding what delivery mechanism and format you use. For example, is your audience comfortable with written information? Do they have easy access to the internet? Are they more comfortable with paper leaflets or web pages?

All formats have pros and cons.