21 steps to better information
Welcome to our quick guide to producing better information. These 21 ideas will help you to ensure that your information is engaging, easy to use, empowering, as helpful as it can be, and efficiently produced.
1. Know your audience
For information to be effective, you need to have a good understanding of the needs and capabilities of your audience.
2. Be clear what you are trying to achieve
It is rarely enough to just tell people about a law. For information to be effective, you need to be clear how you expect the information to be used and what you want it to achieve.
3. Use appropriate content, presentation techniques, format and means of delivery
Everything from the level of detail, what is included, how it is presented, the format used, and the way you will get the finished to your audience should be based upon the needs of your audience.
4. Test and evaluate
Ask your audience if it is any good, both before and after publication.