Training

Providing better information for the public

Who is it for?

This 1 day course is designed to enable you to catch up on the latest thinking on ways to produce effective information for the public and share ideas with colleagues in other organisations.

Th brain-friendly course is designed for all those involved in producing and commissioning information for the public on the law or the issues of every day life – whether in a government department, local authority, advice service, specialist charity, or a community organisation.

What this course will cover

This course is about the issues you need to consider when producing information for the public in order for it to be as effective and helpful as possible.

It will help participants to commission or prepare, plan and produce law-related information that meets the needs of their target audiences.

By the end of the course you will be able to:

• Describe what is meant by Better Information and discuss the qualities of better information.
• Set objectives for an individual piece of information.
• Understand the needs of your target audience and how that should affect the information you produce.
• Understand how to design material to meet the needs of the target audience.
• Understand the importance of using a variety of presentation techniques.
• Understand how to choose an appropriate style and tone to make your information more effective.
• Be familiar with Advicenow’s Better Information Handbook and use it as a learning resource.

Content

• What do Advicenow mean by 'Better Information'?
• Planning - looking at if/how you can make the process you use to create or update information more effective.
• Preparation - importance of clarifying objectives, getting to know your target audience, understanding what they need and how to reflect that in your information.
• Planning the material – including how to select a format, structure and presentation techniques that will help you achieve your aim and meet the needs of your audience.
• Producing the information – including how to create the right style and tone, decide what to leave in and what to take out, pilot your material, and the editorial role.
• Design - how to make information attractive to your audience and more effective.
• Delivery - Tips for distribution, monitoring and evaluation.
• Action points, feedback and support going forward.

Lunch and refreshments will be provided.
Time: 10.00 – 16.30

We prefer to only have two people from any one department or organisation on the same course.

Available dates and venues

SOLD OUT! June 24th - London
September 14th - London
October 22nd - Cardiff
November 2nd - Birmingham
November 15th - York
November 25th - London
January 27th - Manchester

We will be offering courses elsewhere in the UK. If you wish to request a location, contact us using the comment box below.

Fees

Voluntary sector £152.75 (including VAT)
Government department, local authority, or private practice £ £223.25 (including VAT)

Book now!

Better Information training booking form (74 KB)

The course was designed and written by Mike Phillips and Chrissie Wright of the Directory of Social Change based on material from ASA Advicenow’s Better Information Handbook.